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  • 2021年10月12日
  • By 公司Sidi General Manager and Chief Product Officer, Edgecast
  • 聚光灯

Edgecast: View from the Top 2021

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"Content is king" is the often-repeated mantra in media & 娱乐. 这句话有很多道理,好的内容肯定会让消费者保持粘性——即使面对的是不太理想的用户体验. 然而,我们也正处于内容的黄金时代,流媒体领域也是如此 filled with services that have compelling libraries. 当如此多的独家内容可以在多个地方获得时, 服务提供商还必须优先考虑创新观众体验,以便在竞争激烈、拥挤不堪的市场中抓住这些眼球.

Today's consumers are tech-savvy and accustomed to choice, control and personalization in nearly every aspect of 现代生活. 视频发布商必须通过使用复杂的平台功能来提供观看体验来回应这种期望 that reflect the interests and preferences of 查看器. Popular social platforms are especially good at this. In fact, it is a critical core element of maintaining engagement and delivering 业务 success. 类似的, hyper-personalized viewing experiences, such as fully personalized streams or virtual linear playlists, 是否能够最大化一项服务的参与率并带来更高的用户留存率. 我们看到,利用我们平台的个性化功能来实现这一点的客户参与度有所提高.

The need for personalization also extends to advertising. 广播公司可以利用对个人观众习惯的了解来制作高度针对性的广告. Personalization in advertising is no longer restricted to how relevant an ad is to a viewer; it should also include the placement of an ad and its length. By taking this approach, 服务提供商将提供大规模的下一代观看体验,这比我们以前见过的任何东西都更吸引人. 

Personalization has never been more critical, and in the coming years, 它将在流媒体服务的成败中发挥关键作用. 下一代个性化工具和编程能力将通过推动流媒体服务的增长来巩固流媒体服务的成功 video views and revenue. 致力于创新观看体验的服务提供商将保持用户的参与度,并避免这种可能性 of them switching to a rival's service.

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